March 20, 2017 at 10:34 am #56369
Does anyone know what’s going on with the Wild World Travel Store? I contributed to that big campaign they did to raise $ to stay open and I thought that they hit their goal. But there’s a “For Lease” sign in the window and everything is 10% off. It doesn’t look good.March 20, 2017 at 11:10 am #56370
I like the store and my wife got some bags during the big campaign but based on the drop in inventory recently I could tell they were’nt going to make it. My theory is the impact of amzn on all smaller retailers is happening locally as well.March 21, 2017 at 10:32 am #56390
Wide World Books Moving/Closing Sale
As most of you know, in February 2016 we announced that Wide World Books & Maps would be closing that month. In the days following that announcement, hundreds of customers and travel professionals came forward to share their love for the store, and many asked if there was anything they could do to help keep it open. A few suggested trying a crowd funding campaign, and due to the generosity of our customers, we were able to raise the money to help pay off some back rent and bills, restock the store inventory, and increase our advertising.
While it was a good rally and we’ve been able to keep the store open for another year, we’re just not able to sufficiently turn the store around in its current location. There are several reasons for this, the main one being the exponential rise in internet shopping, a marked decrease in neighborhood foot traffic, and the continued rise in rent and utilities.
Given that, it’s clear that we are not able to keep the store open in its current location or in its current configuration. We are considering a few other options, namely reopening in another location or focusing solely on a web business. Ideas for adding a coffee shop or wine/beer bar, adding travel consulting, etc., are worth exploring if we can find a different location that is already set up for these types of activities (i.e., that have access to water, etc.). A partnership to share space with an existing café or coffee shop would also be of interest to us. We have been scouting for other locations in the past few months – and if any of you happen to know of an available retail space in a higher traffic area (e.g., Fremont, Greenlake) or are interested in the possibility of a partnership, please send us an
email ([email protected]).
We need to be out of our current location by the end of April. To minimize the amount of inventory that needs to be moved and/or stored, all store merchandise will be on sale starting on Tuesday, March 7th, and will continue into April. We’ll start at 10% off store merchandise, and increase the discount in future days. We won’t be replenishing the stock before moving, so if there’s a specific item you’re looking for, it would be better to shop early.
We’re proud that we were able to celebrate our 40th anniversary in the fall of 2016! Over those 40 years, Wide World Books has had several different owners and been in 3 different locations. We have greatly enjoyed the outstanding presenters who have shared their travel knowledge, the inspiring solo travelers and gutsy women who have shared their stories on Saturday mornings, and the thousands of wonderful customers who have shared their travel dreams and memories.
Many of the customers who contributed to our fundraising campaign have not yet picked up their thank you gift (e.g., free guidebook, map, RFID blocking credit card sleeve, etc.) Please try to do so as soon as possible – it is our way of thanking you for your support over the years and during the campaign last year, when it was so greatly appreciated.
We will keep you posted about any developments, for example, if we find a new location, over the next few months. Thank you for our many loyal customers who have continued to support us over the past few years! You’ve enabled us to stay open as long as we have, and I’m truly hoping that we still have a future!
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