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Emerald City Spirits

Jordan Jordan June 26, 2012 21 Comments

Emerald City Spirits (118 NE 45th St), previously the Washington State Liquor Store across from Dick’s. And, much to our surprise it looked like…a liquor store!

Yep, things are mostly unchanged inside, although the selection of liquor seems to have expanded slightly, especially in the Scotch section. But, whereas before it was owned by the State, now it’s owned by the Niesel family, three generations of them: Chet and Nancy, Sean and Greg.

They purchased the business from the state, and, as such, didn’t know exactly what their stock would be when they took it over. The stock they ended up with was considerably less than they expected, so there was some rebuilding to do, plus they ended up with overstock of some items (e.g., Jim Beam, now on sale). Their plan is to operate it much as the liquor store it was, with a few additions: snacks, cigarettes, wine and beer.

They seem like nice folks, and we wish them the best. It’s going to be a tough row to hoe, what with Wine World selling liquor just a few blocks away, plus QFC and Trader Joe’s.

We know Wine World is investing heavily in a varied liquor collection, and from our scan of the shelves, it sure seemed like Wine World had a broader selection, although there were likely some brands at Emerald City Spirits you wouldn’t find at Wine World. Price-wise, we spot-checked a Scotch (Macallan 12 year), a bourbon (Jim Beam) and a vodka (Absolut) and Wine World was less expensive on two out of the three, if by only a dollar or two. Emerald City Spirits came in $.50 cheaper on the Jim Beam, but they’re having on a sale.

And then, Wine World isn’t exactly making it easy for them, either. During the days they were closed for inventory after the state store buy-out, Wine World had someone out front pamphleting, and, according to the Niesel’s, posting signs in the Emerald City Spirits window that said “Closed for good”. Business is business, but tacky is tacky.

Store hours are 10 am – 10 pm except for Sundays, when it’s noon – 8 pm.

UPDATE (June 26, 10:17 PM)

David LeClaire, owner of Wine World sent us the following in response to this post. He’s right, we should have asked for a response before posting. We certainly didn’t intend to enflame enmity between local businesses, our flip comment notwithstanding. In fairness, here is David’s response:

There was no business operating there the day the “state stores closed” their doors for good. We figured it would be a month or two before anyone re-opened the store, especially since the new buyers were from out of state (Florida) and had just purchased the rights to re-open the store at some point after the original buyer from didn’t exercise his option. We weren’t trying to be bad neighbors, just letting people know we were a close by option now that the state was out of the business and selling spirits now.

Here’s a copy of the actual informative flyer we handed out. I’d appreciate considering talking to us before making negative comments such as tacky is tacky. We are an active part of the neighborhood, are locally owned, and have done a lot to be part of the community, unlike these people who just moved in from Florida hoping to take advantage of the “gold rush.”

To be fair, while the eldest generation of Neisel’s are from out of town, the youngest was born here in Seattle, and the youngest two live in Lynnwood and Edmonds.

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21 Comments

  1. JLR
    June 26, 2012 at 8:30 am

    My husband and I prefer to buy our liquor in pints and/or the tiny 2 oz bottles. None of the new retailers (don’t know about Costco; we aren’t members) are carrying pints/tiny bottles. The good folks at Emerald City Spirits told us that they plan to carry both pints and the tiny bottles. It’s where we’ll be spending our liquor dollars. Welcome to Wallingford, Chet, Nancy, Sean, and Greg!

  2. David LeClaire
    June 26, 2012 at 1:17 pm

    Hello neighbors -There was no business operating there the day the “state stores closed” their doors for good. We figured it would be a month or two before anyone re-opened the store, especially since the new buyers were from out of state (Florida) and had just purchased the rights to re-open the store at some point after the original buyer from didn’t exercise his option. We weren’t trying to be bad neighbors, just letting people know we were a close by option now that the state was out of the business and selling spirits now. I’d be happy to post a copy of the actual informative flyer we handed out.

  3. Floor Pie
    June 26, 2012 at 1:46 pm

    Welcome! Glad to know that building won’t be standing empty. I’ll be sure to drop in when it’s margarita weather!

  4. SeattleAlan
    June 26, 2012 at 7:48 pm

    I wish you the best with your new business. Ask Wallyhood for the Dick’s Shake special he was posting years ago. Sounded pretty yummy.
    Just please don’t stock the Sodden Brotherhood’s favorite fortified beverages – Steel Reserve, etc..

  5. Janet
    June 27, 2012 at 11:18 am

    Welcome to Wallingford! I like to spread my dollars around to ‘hood
    , so I’ll be in both stores at one time or another.

  6. jacqui
    June 27, 2012 at 6:30 pm

    We live down the street from the old liquor store site, and spent several days picking the informative Wine World flyers out of our bushes, trees and gutters. While I appreciate what you were trying to do, perhaps a sandwich board plus the guy who accosted me several times to give me the “good news” would have been plenty to get the word out.

  7. Fruitbat
    June 27, 2012 at 6:51 pm

    Wine World still could have could have just said Wine World now has liquor. They didn’t really need to say that the state liquor stores were closed (with that implication of permanently) . Still at least half-tacky.

  8. su
    June 27, 2012 at 8:41 pm

    Stopped in at Emerald the other day to find a great selection – almost as good as the old state store and I’m sure it will be improving as the kinks get worked out. Very friendly – had a good conversation with Nancy(?) who said they planned to carry local distillery products (which was one of my main concerns)!

  9. Lauren
    June 28, 2012 at 9:35 am

    My husband stopped in at Emerald yesterday. While their selection is pretty good, they are not knowledgeable about liquor as Wine World.

  10. Chris W.
    June 28, 2012 at 1:37 pm

    I will see you tonight, Emerald City Spirits!

  11. Fig
    June 28, 2012 at 1:43 pm

    “Washington State Liquor Stores are Now Permanently Closed” – wow! I think calling that flyer “tacky” was too kind.

    That store is not “permanently closed,” and was never going to be. It changed owners. The flyer crossed a line. And hey, this city was CREATED by people coming here as part of a “gold rush.” I’m not gonna judge someone by how recently they moved here.

    I’ll be heading in to Emerald City to check out that expanded Scotch section!

  12. Chris W.
    June 28, 2012 at 1:44 pm

    P.S. This is for Seattle Alan: http://www.wallyhood.org/2010/05/bourbon-scotch-shake/

  13. common sense
    June 28, 2012 at 2:12 pm

    well, ‘supposing’ that since there was no one operating a business that day does not excuse passing out flyers stating they are closed for good. Not does it excuse pasting flyers on their wondows.
    Making good neighborly business decisions takes common sense and when passing out flyers making implications some research is in order rather than ‘supposing’. It’s mean and bad business.

  14. SeattleAlan
    June 28, 2012 at 4:48 pm

    Thanks, Chris W! May have to try that out in the future!!

  15. Sean Niesel
    June 28, 2012 at 6:06 pm

    Hi there neighbors! This is Sean Niesel from Emerald City Spirits. Thank you for all the kind comments. I am new to the Wallingford area but my father Greg Niesel and I have lived in Seattle for 25 years now. My grandparents came in from Florida to help operate the new family adventure! We love the area and everyone is extremely friendly. We are very thankful for all the suggestions from the local customers. We are trying to keep the same selection the state offered but as well we want to expand on local spirits. We have already acquired some local craft beers, local wines, and a few local distillerys. We already have over 1500 different items and keep on growing. We are trying to be as competative as possible when it comes to pricing. We know we cannot sell everything as cheap as a super warehouse but we are very customer friendly and we are going to start a customer loyalty program as well. As far as the postings, we have been here 7 days a week since June 1st trying to get this store ready for the grand opening. We had flyers on our door since day one saying that “Emerald City Spirits was coming soon.” We have made many new friends since our soft opening on June 14th and hope to make many more in this community. Also we hired the previous manager Glenda of the state liquor store, she has helped us with her knowledge of the selection of our products. We hope to have a grand opening once all the products that we want are in the store and all the bugs are fixed. We will also be doing discounts and giveaways for the grand opening. We hope to see you all soon!

    Sincerely,

    The Emerald City Spirits Team

  16. Lauren
    June 29, 2012 at 9:49 am

    Thank you Sean and welcome to Wallingford!

  17. Andy
    July 1, 2012 at 10:30 pm

    Sean, will your store carry malt liquor?

  18. Sean Niesel
    July 3, 2012 at 9:11 pm

    Emerald City Spirits:

    We are open 12pm-6pm for the 4th of July! Like our Facebook page to receive 10% off your purchase on the 4th! Just tell your cashier you liked our page! It’s that easy! And who doesn’t need some party supplies for the 4th!

    Here is the link to Facebook http://www.facebook.com/pages/Emerald-City-Spirits/384074828305804

    PS: Andy, currently we do not have any malt liquor. We are really focusing on local products. But we are taking all recommendations into consideration!

    Sincerely,

    Emerald City Spirits Team

  19. protected static
    July 3, 2012 at 9:27 pm

    Sean – I think Andy is hoping you *won’t* carry malt liquor or other high-octane beverages favored by panhandlers…

  20. Andy
    July 3, 2012 at 9:48 pm

    That’s right. The easy availability of malt liquor has caused enough problems in Wallingford, particularly around 50th. I encourage you, Sean, to read up on these on this Wallyhood if you ever consider carrying malt liquor. For example:

    http://www.wallyhood.org/2012/04/alcohol-impacting-wallingford/
    .

  21. Sean Niesel
    July 3, 2012 at 10:10 pm

    Ok Andy I understand. Thank you for your information. I will take a look at that link. As of right now we had no intention of bringing malt liquor into our store. The current beers we do have are all local microbreweries. Such as Pike IPA, Scuttlebutt, Mongoose, and so forth. I really do appreciate all the feedback though. If anyone knows of a certain brand or product that they would like to have in our store, I encourage everyone to let the staff know. We look forward to having products that no one else carries around the area and products that don’t have such a big name yet. Please feel free to contact me at anytime with any questions, comments, recommendations or concerns. Email: [email protected]. Phone number: 206-547-5045.

    Thanks again Wallingford,

    Sean Niesel
    Emerald City Spirits

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